Hill’s Transforming Lives

A through-the-line brand campaign that ran across TV, digital and social media, events and activations and in-store. The aim of the campaign was to uncover and celebrate the thousands of stories of how Hill’s has transformed the lives of pets and pet parents and how these pets are now living their best lives.

The campaign created awareness (and trial) for Hill’s among prospective new buyers, entrenched loyalty in its current fans and further built on its reputation as the authority in pet nutrition.