Hill’s Youthful Vitality

With the launch of Hill’s Pet Nutrition’s Youthful Vitality – a pet food that aims to fight the effects of ageing in pets aged seven and up – we created a digital short to explain the complex science behind the product in an easy, fun, engaging way.

And what better way to illustrate youthful vitality, than youthful joy? The aesthetic was inspired by low-budget children’s shows, complete with poorly timed homemade signs entering shots and a lovable, goofy presenter in the form of Angel Campey.