Hill’s Lie Detector

How does a brand that aims to enrich and lengthen the special relationship between pet and pet parent, position itself in a world growing increasingly indifferent toward fake truth, fake news and online fronting?
We took a few famous faces and asked them some honest questions about their relationship with their pet…
while taking a polygraph test. These awkwardly honest interviews were teased, seeded and shared online across the interviewees’ and Hill’s social media channels.