We were asked to launch the idyllic town of Dullstroom’s inaugural Ducktober Beer Festival.
Since the craft beer boom in South Africa, beer festivals have sprung up at an increasing rate and we needed a way to make Ducktober a must-attend event on the boozy calendar.
We looked towards the town of Dullstroom and its many quirky attractions and achievements for inspiration. We found that at a cool 2100m above sea level, it makes our beer festival the highest one in southern Africa. Now that’s something to raise your glasses to. And did people raise them high! We spread the message through a grass-roots PR and social media campaign which saw the festival attract visitors from across Mpumalanga and Gauteng and even as far as Cape Town.